Vernissage the Swedish winemaker have released a designer “wine handbag”.
The “bag-in-bag” vino comes complete with arm strap so you can tuck up to three litres of your favourite drop under your arm for easy carrying.
The Bag-in-Bag wine Vernissage has taken both wine-lovers and the press by storm, in Sweden as well as internationally. Behind the success are Sofia Blomberg, the creator of the unique packaging design, and Takis Soldatos, the creator of the packaging´s contents. The results are elegant design, and a characteristically typical mixture of French Chardonnay and Viognier produced in one of Northern Europe´s most modern wineries, Nordic Sea Winery in Simrishamn. The thought behind Vernissage is a playful approach the curious and modern wine consumer. At the same time, a woman´s touch has propelled the Bag-in-Bag wine from the practical to the elegant.
Currently on sale in Europe, the booze purse will be sold in the United States in a matter of weeks.
Do you think it will take-off? We’d love to hear your thoughts.